Theory( Theory Online Store ) was originated in 1997 on the opinion that men plus women want toward feel comfortable as well as classy in contemporary clothing. Theory was shaped to reply the needs of modern fashion customers with discerning taste who search for comfort, value, as well as above all, elegance. Theory endures to evolve as well as grow its worldwide presence while residual grounded in its establishment values: a simple design attitude, clean silhouettes, excellence, craftsmanship plus fit. Theory's prominence has continually been on the attires.
Ask a female around her favorite black pants, otherwise a guy around the jacket he throws on over the whole lot. They would tell you, "Its Theory."
In 2012, The Council of Style Designer of America broadcasted Andrew the receiver of the Founders Gift, in integrity of Eleanor Lambert, for his predictive effect on American style and his assurance to its progress.
Theory is initiation its first ever e-commerce website this spring. Fans would not only be capable to purchase the clothes, they will furthermore get expert guidance on precisely how to wear them from seventeen topmost stylists similar Andrea Lieberman, Kate Young, Isabel Dupre, Tina Chai, as well as Jessica Diehl. The stylists transferred over the assortment, mixing, matching as well as layering their preferred pieces into uncountable exclusive appearances for Theory's Style Insider promotion. The outcome? Tons of clothing inspiration as well as a shopping experience that is tailor-made-just similar Theory!
Browse the assemblage through stylist, see behind-the-scenes video of them at work as well as shop your preferred appearances head-to-toe. Check back this Wednesday for an élite 2-day performance of the yet-to-takeoff site. You will be the first toward shop the spring assemblage as well as have a chance toward win a limited-version Style Insider T-shirt!
Theory is a New York-founded men's plus women's up-to-date fashion tag which sells attires plus accessories. Possessed by Fast Retailing of Japan, the brand currently has 221 retail sites around the domain, with worldwide sales upcoming $1 billion into 2014.The Firm's headquarters and flagship boutique are located in Manhattans Meatpacking District.
In 2000, a license contract was shaped through Link Global of Japan, founded in 1998, to production, and distribute the brand as well as operate stores under the Theory name in Asia, predominantly Japan. Womens bags and shoes were presented in 2003, and launched nationwide in U.S. for spring 2006. In 2012 The Assembly of Fashion Designers of America (CFDA) declares Andrew Rosen as the receiver of the Founders Reward given in principle of Eleanor Lambert. Theory creates its first move in to France by two store opening in Paris. Helmut Lang opens its first West Coast devoted retail space upon Melrose Street in Los Angeles. In 2013 Andrew Rosen as well as the CFDA forefront the Fashion Industrial Creativity, a project whose motivation is to invest in as well as warranty the future of attire plants in Manhattan. In 2014 Lisa Kulson, previous vice president as well as head designer on Theory, returns as inventive director of women's design. In 2015 Theory reveals a novel logo, its first reshape in 18 years. The branding creativity debuts through the Spring Summer 2015 publicity campaign, featuring Natalia Vodianova through photography via David Sims.